Toronto, Ont. – July 31, 2023
This summer, Pollution Probe participated in Plastic Free July, a global movement rallying millions of people worldwide to take action against plastic pollution. Since its inception in 2011, Plastic Free July has aimed to raise awareness about the detrimental environmental impacts of plastic pollution and to inspire individuals, communities, and businesses to reduce their plastic usage.
Pollution Probe, in support of Plastic Free July, launched the #MeasureofThings video series, designed to illuminate the magnitude of the plastic pollution problem.
Through the #MeasureofThings series, we deliver eye-opening facts about plastic pollution in the Great Lakes, shedding light on the extent of the issue. The videos showcase Pollution Probe’s efforts to address the problem and empower viewers with information on how they can actively contribute to the solution.
“The Plastic Free July movement aligns perfectly with our mission to combat plastic pollution and promote sustainable practices,” said Christopher Hilkene, Chief Executive Officer of Pollution Probe. “By participating in this global campaign, we aim to amplify the urgent need to reduce plastic pollution and foster a greater understanding of the issue’s impact on our precious ecosystems.”
Plastic Free July has proven to be an effective platform for driving change and inspiring positive action worldwide. Individuals from all walks of life are encouraged to take small yet significant steps to minimize plastic consumption and switch to more sustainable alternatives.
Our commitment to Plastic Free July underlines Pollution Probe’s dedication to environmental protection and promoting a cleaner, more sustainable world. The #MeasureofThings series serves as a powerful tool to educate and inspire individuals to join the global effort to reduce plastic pollution.
Follow #MeasureofThings on our socials to stay up to date with this series – check out the first video here.
For more information contact:
Melissa DeYoung – Director, Policy & Programs
About Pollution Probe
Pollution Probe is a Canadian charitable environmental organization founded in September 1969 by University of Toronto students and professors. Over the past 5 decades, Pollution Probe has been at the forefront of progress on a range of environmental issues. We pursue environmental gains by working productively with governments, industry and the public, with a steadfast commitment to Clean Air, Clean Water, and a Healthy Planet.