Healthy Communities Campaign puts communities at the forefront of human and environmental health

Pollution Probe is proud to announce the launch of the Healthy Communities Campaign. This national, year-round initiative will support communities as they drive tangible, positive change in human and environmental health at the local level.

The campaign, sponsored by Great-West Life, invites workplace and neighbourhood teams to engage in a wide range of simple and meaningful activities that will add to the health of their communities.

“Through the Healthy Communities Campaign, Pollution Probe and its partners aim to promote understanding of the environmental factors that contribute to lifelong health, and of the practical actions that individuals and local groups can take,” says Bob Oliver, CEO of Pollution Probe. “The Campaign also provides fresh opportunities for workplaces that prioritize corporate social responsibility and community engagement to unite employees in making positive change, locally.”

Free to register, participating individuals and groups can choose from an array of easy, pre-defined campaign actions, or create programs that meet their community’s specific needs. Big or small, ambitious or simple, long or short – what each project looks like is up to the participants! Their stories and achievements will be celebrated through our media platforms, culminating in a celebration event in the summer of 2016.

“The Healthy Communities Campaign moves the cause of personal and community well-being forward,” says Paul Mahon, President and CEO of Great-West Life. “Our support for the Healthy Communities Campaign fits naturally with our values and our business. We’re pleased to help Pollution Probe deliver a stronger program and reach more people.”

An inclusive campaign

The term “community” is used in its broadest sense; it can be a workplace, a neighbourhood, a school or any group of individuals with shared interests. Individuals may also take part in the Healthy Communities Campaign.

All initiatives registered will be defined by specific objectives that are consistent with the aims of the Healthy Communities Campaign, and will reflect Pollution Probe’s longstanding reputation for positive, respectful, evidence-based, innovative and non-partisan engagement.

The Healthy Communities Campaign is grounded in a vision of community empowerment that is also the theme of Pollution Probe’s Annual Gala Event on November 17th in Toronto, titled Committed to Community.

For more information about the Healthy Communities Campaign, visit:

Media Contacts:

Richard Carlson – Director, Energy
Pollution Probe
416-926-1907 x 251

Manasvi Thakur, PR Manager
Bubblegum Canada
(437) 366-4207