S-M-A-R-T Movement: Trip Reduction Manual

Save Money and Air by Reducing Trips

What’s the most expensive kind of transportation? The drive-alone car trip. It drives up costs for car owners, for companies who must manage employee parking, and it also fouls the air we breathe.

The S-M-A-R-T Movement is designed to Save Money and the Air by Reducing Trips. It is a clearly organized program and information resource that guides large organizations in reducing employee car trips. It is easy to introduce, implement and sustain for the future.

S-M-A-R-T alternatives focus on solutions for the pains of driving too much. Their messages convince employees that reducing drive-alone car trips will save money and time, reduce stress and improve air quality. While focusing on ways to change commuting behaviour, the program also applies to business workday trips and personal trips from home. To help companies win and keep participants, the S-M-A-R-T Manual explains what steps to follow, provides simple ways to track savings, and suggests incentives to reward trip reduction.