Purchasing Fuel Efficient Vehicles in Canada

The purpose of this report is to review recent literature related to how consumers make vehicle purchasing decisions, in order to provide advice about how consumers can be convinced to purchase more fuel efficient vehicles. To enhance our understanding of consumer attitudes and choices related to fuel efficiency, this paper will also examine attitudes and behaviours toward the environment, other travel modes that reduce fuel consumption, and consumption of other natural resources. The overall objective is to gain a better understanding of consumer decision processes with regard to selecting fuel efficient vehicles.