Barriers to Consumer Purchasing of More, Highly Fuel Efficient Vehicles: A Background Paper

This report is part of Pollution Probe’s continuing work on motor vehicle fuel efficiency and is specifically aimed at identifying the barriers that inhibit or prevent consumers from purchasing more, highly fuel efficient vehicles. It is a synthesis of research conducted to date on consumer behaviour and will inform Pollution Probe’s future research on the use of consumer education, social marketing and regulatory options to draw more fuel efficient vehicles into the Canadian market in response to robust consumer demand.